Lead generation is the single most important part of growing a home based business. But once you establish a consistent daily lead flow, you need to work on your conversion rate. It’s great to get 50 or 100 leads a day, but converting those leads into sales and/or members is the reason why you generate leads in the first place.
There is a very simple way to increase your conversions by 3-5% by taking the time to add this to your DMO (daily method of operation). I can’t take credit for this, as someone else in my company suggested I do this on a daily basis.
I normally generate 50-100 leads a day. My system does the sifting and sorting for me. Many of my leads don’t have phone numbers, so they all get emails from my autoresponder once they opt in. I don’t call my leads anyway, unless one of them leaves me a voice mail and I determine they are worth my time to speak to and sounds like someone I am willing to spend a few minutes talking to.
Unfortunately, after people opt in, many don’t even read the first email they receive from my autoresponder. Many people are inundated with emails, and some don’t even realize where the emails are coming from. So every day, I take the email addresses from all the leads that opted in from the previous day, and put that email address in the Facebook search bar. If a name pulls up, add them as a friend.
From what I have seen so far, roughly 30% of the emails are associated with your lead’s Facebook account. It is crucial to do this EVERY DAY, because your name is still fresh in your prospect’s mind. They will be more likely to read your autoresponders if they know who it’s coming from, and it gives your prospect social proof that you are a REAL person, offering a REAL opportunity. They will also have access to your blog through your FB account, thus beginning the relationship building that is required in our great industry. People join people. By adding your prospects as friends from the very beginning will guarantee you increased conversions, I promise…..
