Roughly 3 months ago, Google made some significant changes to their Pay Per Click marketing platform, Google Adwords. These changes literally turned the network marketing and affiliate marketing world upside down.
Google decided they no longer wanted any duplicate offers on the advertising network. No more affiliate marketing. No more replicated websites. They want everyone who wishes to advertise on Adwords to have their own, unique offer, with unique content and unique products.
Google literally shut down thousands of accounts in a matter of weeks. Some of these marketers were making thousands a day, and had their businesses completely shut down in a blink of an eye. Why? Because Google makes the rules and we must abide by them.
Many marketers turned to Yahoo PPC’s platform, Yahoo Search Marketing, and Bing’s PPC platform, Microsoft
Adcenter, to generate leads and sell affiliate products. But what marketers are finding out is, the quality of those leads just aren’t as good, and the traffic is significantly less, in the range of 70%. Most searchers use Google, period. Many searchers that use Yahoo are a little older and less computer savvy than Google’s searchers. And although Bing is MSN’s completely revamped search engine, it only receives 10% of the traffic Google gets.
So what are marketers to do? There are many other PPC programs on the web, but again, low traffic and low quality will kill you.
What will be the next huge advertising platform?
Anthony Busciglio
